Milestone has decades of experience and expertise in all facets of hotel management operations and financial reporting:
  — Acquisition / Transition / Disposition
  — Construction / Renovation
       • Architectural / Engineering / Design
       • Project Management
  — Legal Compliance / Oversight
  — Franchise Relations
  — Accounting / Finance / Audit
  — Human Resources / Training
  — Operations / Expense Management / Value Engineering
  — Sales & Marketing / Feasibility / Market Assessment
  — Guest Services
  — Food & Beverage / Volume Purchasing
  — Property Operations / Preventative Maintenance
Milestone believes that operational success comes from proactive, hands-on management - providing each property with dedicated support from its highly experienced team.

Milestone provides a full suite of support services in the due diligence and pre-transition period, including:
  — Conduct market research and prepare feasibility analyses in support of client financing and/or acquisition initiatives
  — Coordinate preparation of 3rd party reports, including appraisal, survey, engineering, environmental & zoning analyses
  — Audit the operations, staffing, and financial records of current ownership, in the case of an existing property
  — Coordinate the efforts of architects, engineers and general contractors, in the case of a development project

Milestone is fully capable of coordinating the planning & design process, with an established network of relationships in the design fields that will benefit any renovation or construction project. Services include:
  — Manage the efforts of architect, engineer, land planner, and/or interior designer
  — Coordinate the layout and procurement of hotel furnishings, including kitchen, restaurant, lounge, fitness and laundry        equipment
  — Ensure that property design achieves maximum return potential for ownership

Milestone has amassed more than two decades of experience managing construction projects, overseeing capital improvement plans, and renovating existing assets. Services include:
  — Provision of direct field oversight, and coordination with all construction-related disciplines, including legal,
       architectural, engineering, environmental, structural, interior design and purchasing agents
  — Establish bidding procedures and coordinate the award of contracts and subcontracts
  — Site / zoning application and approval process
  — Perform pre-opening inspections and punch list to verify compliance with project contracts
  — Preparation of annual capital budget s– updated monthly – prioritizing and tracking capital replacement projects
  — Oversight of ongoing replacement projects by fully-staffed centralized Capital Expenditures Committee

Milestone has developed a network of relationships with major brand partners including Hilton Hotels Corporation, InterContinental Hotels Group, Best Western International, Choice Hotels, and Wyndham Hotels & Resorts. Our franchise relations committee will work closely with the property and its franchise partner to ensure a mutually beneficial relationship. Services include:
  — Expedite franchise approval of Milestone as replacement property manager
  — Conduct feasibility analysis to identify optimal franchise affiliation
  — Franchise application assistance
  — Negotiation of franchise fees, cost and scope of property improvement plans (and oversight of implementation of same)
  — Protection of lender rights under existing or to-be-negotiated franchisor/lender “comfort” agreements
  — Representation on franchise advisory committees, and strong relationships with both regional and national franchise
       support resources to leverage full value of any brand affiliation
  — Ensure compliance with brand standards, operating procedures, and implementation of action steps to improve
       overall guest satisfaction and quality assurance as measured by the brand

Milestone’s senior finance / accounting staff will work closely with the property to institute best practices and models. Services include:
  — Process all transactions including cash receipts, payroll, accounts payable, fixed assets and other journal entries
  — Produce monthly management reports: profit and loss statement, balance sheet, and operating statistical summaries
  — Develop detailed operating models to project property revenue and expenditures
  — Produce short range (2-week) and long range (1-year) cash forecast models
  — Analyze operating margins and productivity measures on a monthly basis
  — Coordinate appraisals and other consultant reports
  — Consult on debt and equity structuring

Milestone’s Human Resources department will work closely with the transition team to recruit, retain and train talented hotel professionals and departmental managers. Services include:
  — Verify current staffing levels in all departments; review staffing guides, productivity measures, and budget compliance
  — Use of behavioral assessment tools such as Predictive Index to promote efficient and effective hiring practices
  — Development and administration of compensation strategies, benefit program & policies, employment communications
       (handbook and newsletter), labor standards, performance review, audit and investigation
  — Ensure compliance with employment law and regulatory agency requirements
  — Develop customized employee orientation programs
  — Training in standard operating procedures and protocols to ensure brand compliance, as applicable
  — Training and resources in areas of potential risk, employment liability, site safety and loss control

Milestone’s corporate operations team will lead the transition and ensure continual improvement in operating results. Services include:
  — Develop strategic marketing plan and operating budget
  — Establish daily / weekly / monthly financial, operating, and sales reporting protocols
  — Leverage existing portfolio of managed properties to achieve cost savings in credit card processing, payroll systems,
       back office software, customer relations management, utilities, telecom, and all lines of insurance, including worker's comp,        property, casualty, employment practices, and general liability
  — Review existing vendor, service, and maintenance contracts, as well as equipment and tenant lease agreements
  — Schedule periodic and regular orientation, training and re-training sessions for all managers and employees
  — Audit compliance with all applicable local, state and federal regulations governing the operation of public facilities
  — Review quality assurance and guest satisfaction as measured by franchise partners, if applicable, or by independent
       third party providers; create action steps for overall improvement

Led by our Vice President of Sales, Milestone will develop a comprehensive sales & marketing plan for the property. Services include:
  — Conduct market research and feasibility analysis to develop key accounts, prospecting sources, and business plan
  — Determine competitive set, conduct SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
  — Review sales technology platform; examine opportunities to implement sales automation program
       (e.g. Delphi Multi-Property Edition)
  — Develop public relations plan to reestablish goodwill with key existing and potential clients, and community leaders
  — Review of current media plan, advertisements, marketing collateral; make changes where necessary
  — Determine staffing and salaries of sales department
  — Establish reasonable and attainable sales booking goals
  — Review Revenue Management strategy, leveraging brand and third-party resources, as applicable
  — Review brand resources, as applicable, for direct sales, lead generation, RFP process, and preferred traveler programs
  — Establish weekly review of key result areas
  — Evaluate positioning for segmentation marketing
  — Review existing contracts, membership agreements, and food & beverage marketing opportunities

Milestone’s team will work to ensure continual improvement in guest satisfaction. Services include:
  — Review staffing and productivity guidelines of guest services department
  — Review and implement brand Standard Operating Procedures, as applicable
  — Review contact information for emergency services, as outlined in the emergency procedures manual
  — Establish daily / weekly / monthly operating protocols
  — Review current guest survey scores and create action plans for achievement of targeted results

Led by our Vice President - Operations, Milestone will ensure that the property’s restaurant, lounge, and banqueting operations run efficiently and economically. Services include:
  — Expedite the transfer of liquor license from prior licensee and provide for appropriate liquor liability insurance
  — Audit operating protocols and facility management to ensure compliance with Health Department regulations
  — Evaluate food & beverage department staffing guides and labor productivity reporting
  — Assess existing Point of Sale software systems and reporting capabilities
  — Establish key controls for all beverage purchase, storage and use
  — Ensure property employees are fully informed in applicable law and regulation for the sale of alcoholic beverages;
       and implement mandatory alcoholic beverage service training programs
  — Acquisition of ID-scanning equipment and implementation of electronic screening protocols
  — Mystery shopping programs to ensure employee compliance with all applicable laws and regulations
  — Reexamine pricing policies, service delivery, and standard operating protocols to ensure targeted margins are achieved
  — Implement departmental and brand standards training, as applicable
  — Evaluate existing and/or proposed leased-operation opportunities

Milestone’s engineering team and Capital Expenditures Committee will add value to the property through direct oversight of renovation and preventative maintenance programs. Services include:
  — Establish preventative maintenance program internally and risk prevention program specific to properties in conjunction
       with insurance carriers
  — Review emergency procedures and revise, as necessary
  — Ensure compliance with emergency equipment testing requirements of relevant governmental authorities, insurance
       carriers, and/or franchise partners
  — Review supply inventories and key control practices
  — Review staffing and productivity guidelines
  — Establish a facilities maintenance management program to trace critical information, vendor contact, warranty terms
       and conditions; and collect / secure physical and/or electronic library of operating manuals
  — Establish Energy Conservation programs

Milestone will reposition the asset to achieve maximum value at the time of sale or refinance. Services include:
  — Preparation of marketing materials required by real estate and/or mortgage brokers
  — Develop and prepare 10-year financial forecasts and other supportive financial analyses, as may be required
  — Develop and prepare narratives, as required, assessing market conditions / critical factors involved in the maintenance
       and/or improvement of operating performance
  — Serve as liaison with brokers, potential buyers, and third party agents
  — Utilize extensive contacts with nationally-recognized brokerage community specializing exclusively in the sale of hotel        properties
  — Negotiate purchase and sale agreements, or terms and conditions of property refinance